{"id":573,"date":"2025-05-16T22:28:33","date_gmt":"2025-05-16T22:28:33","guid":{"rendered":"https:\/\/courtneynygaard.com\/?post_type=project&p=573"},"modified":"2025-05-17T15:31:04","modified_gmt":"2025-05-17T15:31:04","slug":"social-media-management","status":"publish","type":"project","link":"https:\/\/courtneynygaard.com\/?project=social-media-management","title":{"rendered":"Social Media Management"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||-131px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” min_height=”130.3px”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”73766063-ec29-47c4-98a2-44effbe53145″ custom_margin=”||10px||false|false” global_colors_info=”{}”]

Social Media Management\u00a0<\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”1bd22290-62ba-4e5e-a947-7c9ee1516f3d” link_option_url=”https:\/\/www.youtube.com\/watch?v=68eMa0YqcLI” link_option_url_new_window=”on” global_colors_info=”{}” min_height=”576.3px”]

I’m an experienced social media manager with a proven track record in driving remarkable growth and engagement across multiple platforms. For a year, I took the reins of the Instagram, Facebook, and YouTube accounts of a prominent homesteading brand. My focus was on leveraging organic strategies to build a vibrant community and maximize brand visibility. With a knack for content creation and data – driven decision – making, I transformed these channels into powerful marketing tools, delivering outstanding results.<\/p>\n

Highlights:<\/strong>\u00a0<\/p>\n

My content creation process was a blend of creativity and strategic thinking. I recognized the value of repurposing long – form video content from the brand, and I used Descript to craft engaging short – form videos. This approach not only saved time but also allowed us to reach wider audiences across different platforms. I also paired the content strategy with static posts throughout the week as well that focused on an engagement question for the audience.\u00a0<\/p>\n

On Instagram, I harnessed the power of short – form content to boost engagement. By creating eye – catching Reels, I was able to capture the attention of users scrolling through their feeds. One of these Reels achieved an astonishing 387,721 organic impressions, a testament to the effectiveness of my content strategy.<\/p>\n

On YouTube, I created a YouTube Short that garnered 184,430 organic views. This was done by understanding the platform’s algorithm and creating content that resonated with the YouTube audience’s preferences.<\/p>\n

On Facebook, I applied similar principles to create a Facebook Reel that achieved 54,551 organic impressions. Each platform has its unique user base and content consumption patterns, and I tailored my approach accordingly to ensure maximum reach and engagement.<\/p>\n

Tools used: <\/strong>Descript, Agorapulse, Canva<\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]

Facebook & Instagram<\/strong><\/p>\n

Below are some examples of short-form videos that got received high engagement. I created these videos in Descript starting from the long form video content from the brand.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.06.00\u202fPM.png” title_text=”Screenshot 2025-05-16 at 5.06.00\u202fPM” url=”https:\/\/www.instagram.com\/reel\/C90SRVfo8-1\/” url_new_window=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.07.59\u202fPM.png” title_text=”Screenshot 2025-05-16 at 5.07.59\u202fPM” url=”https:\/\/www.instagram.com\/reel\/Cw3uxLqpzkL\/” url_new_window=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.09.31\u202fPM.png” title_text=”Screenshot 2025-05-16 at 5.09.31\u202fPM” url=”https:\/\/www.instagram.com\/reel\/CuQH8B4Aqsk\/” url_new_window=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.10.28\u202fPM.png” title_text=”Screenshot 2025-05-16 at 5.10.28\u202fPM” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]

I also created static posts with captions to prompt engagement. While not being a homesteader myself, I was able to fully immerse myself into the brand voice and style to craft captions that resonated with the audience.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||-60px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.14.35\u202fPM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-16 at 5.14.35\u202fPM” hover_enabled=”0″ sticky_enabled=”0″ url=”https:\/\/www.instagram.com\/p\/DGX2SaSKr8W\/” url_new_window=”on”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.18.46\u202fPM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-16 at 5.18.46\u202fPM” hover_enabled=”0″ sticky_enabled=”0″ url=”https:\/\/www.instagram.com\/p\/DENqUEuKrax\/” url_new_window=”on”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.20.21\u202fPM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-16 at 5.20.21\u202fPM” hover_enabled=”0″ sticky_enabled=”0″ url=”https:\/\/www.instagram.com\/p\/DDjthILKLmC\/” url_new_window=”on”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-5.22.45\u202fPM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-16 at 5.22.45\u202fPM” hover_enabled=”0″ sticky_enabled=”0″ url=”https:\/\/www.instagram.com\/p\/C-99IxQqqcA\/” url_new_window=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

If one has to go… which would you choose?\u00a0<\/span><\/p>\n

\u00a0Fresh Eggs<\/span>
\u00a0Fresh Bread<\/span>
\u00a0Fresh Herbs<\/span>
\u00a0Fresh Milk<\/span><\/p>\n

Comment below!\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

What’s one modern convenience you aren’t willing to give up?<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Got milk on your property? Share what you’ve got below!<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Let’s see if we can guess correctly!\u00a0<\/span><\/p>\n

Comment below with emojis to tell us what state your homestead is located in!<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-17-at-9.54.17\u202fAM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-17 at 9.54.17\u202fAM” hover_enabled=”0″ sticky_enabled=”0″ url=”https:\/\/www.instagram.com\/p\/DE4yow7KJiA\/” url_new_window=”on”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-17-at-10.02.31\u202fAM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-17 at 10.02.31\u202fAM” url=”https:\/\/www.instagram.com\/p\/DA84OY9qG-O\/” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-17-at-9.59.39\u202fAM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-17 at 9.59.39\u202fAM” url=”https:\/\/www.instagram.com\/p\/DBELIo3qyEF\/” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-17-at-10.04.51\u202fAM.png” _builder_version=”4.20.4″ _module_preset=”default” title_text=”Screenshot 2025-05-17 at 10.04.51\u202fAM” url=”When you see a bushel of tomatoes… what’s the first recipe that comes to mind?” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

How many cast iron pans do you own?\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Do you forage on your property? Comment below! What do you forage?<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Finish this sentence.<\/span><\/p>\n

You know you’re a homesteader when…<\/span>
I’ll go first in the comments!<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”1_4″][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

When you see a bushel of tomatoes…<\/span>
what’s the first recipe that comes to mind?<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-16-at-7.36.31\u202fPM.png” title_text=”Screenshot 2025-05-16 at 7.36.31\u202fPM” url=”https:\/\/www.youtube.com\/shorts\/gCIszqFxz0U” _builder_version=”4.20.4″ _module_preset=”default” width=”42%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

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Youtube<\/strong>
I also uploaded the short-form videos to Youtube Shorts for this brand. This Youtube short reached 236k views with just organic traffic.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#0F0F0F” background_image=”https:\/\/courtneynygaard.com\/wp-content\/uploads\/2023\/06\/Depositphotos_332813610_XL-2.jpg” custom_padding=”8vw||8vw||true|false” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”18757667-6aae-4f92-ac3f-f1d54f522b03″ header_3_text_color=”#FFFFFF” global_colors_info=”{}”]

Courtney Nygaard\u00a0<\/span> \u00a0 \u00a0 \u00a0 \"\"<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”535c16ad-0a8b-4974-9a3c-979b14416ac9″ text_text_color=”#FFFFFF” global_colors_info=”{}”]
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Instructional Designer and eLearning Developer open to making new connections so don\u2019t hesitate to reach out!<\/span><\/p>\n<\/div>\n<\/div>\n

    \n
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