Social Media Management 

I’m an experienced social media manager with a proven track record in driving remarkable growth and engagement across multiple platforms. For a year, I took the reins of the Instagram, Facebook, and YouTube accounts of a prominent homesteading brand. My focus was on leveraging organic strategies to build a vibrant community and maximize brand visibility. With a knack for content creation and data – driven decision – making, I transformed these channels into powerful marketing tools, delivering outstanding results.

Highlights: 

My content creation process was a blend of creativity and strategic thinking. I recognized the value of repurposing long – form video content from the brand, and I used Descript to craft engaging short – form videos. This approach not only saved time but also allowed us to reach wider audiences across different platforms. I also paired the content strategy with static posts throughout the week as well that focused on an engagement question for the audience. 

On Instagram, I harnessed the power of short – form content to boost engagement. By creating eye – catching Reels, I was able to capture the attention of users scrolling through their feeds. One of these Reels achieved an astonishing 387,721 organic impressions, a testament to the effectiveness of my content strategy.

On YouTube, I created a YouTube Short that garnered 184,430 organic views. This was done by understanding the platform’s algorithm and creating content that resonated with the YouTube audience’s preferences.

On Facebook, I applied similar principles to create a Facebook Reel that achieved 54,551 organic impressions. Each platform has its unique user base and content consumption patterns, and I tailored my approach accordingly to ensure maximum reach and engagement.

Tools used: Descript, Agorapulse, Canva