Nice to meet you!

For the past decade, I’ve been deeply involved in marketing, instructional design, and education. My journey started teaching high school Spanish, which honed my understanding of the learning process. After earning a master’s from the Universidad de Pontificia en Salamanca, I founded a curriculum business selling over 30,000 resources for teachers. I have since established a curriculum membership website that serves high school Spanish teachers.

Beyond education, I’ve thrived in content marketing, blogging, email marketing, and social media management. I use my love for learning to break down complex ideas into engaging content, whether it’s blog posts, email campaigns, or social media updates. I’m dedicated to crafting high quality marketing materials that help organizations reach their goals and engage their audiences effectively.

Experience

Marketing Coordinator @ School of Traditional Skills /  2024 to Present

• Creates and manages comprehensive project timelines for email marketing campaigns, events, and promotions to ensure all tasks are completed on schedule in collaboration with other departments. 
• Manages and executes social media campaigns
• Analyzes data to measure the success of digital campaigns in order to make data-driven decisions

Instructional Designer | Curriculum Developer  @  Heritage Spanish /  2017 to Present

• Sole creator of a product line for Heritage Spanish courses 
• Sold over 30,000 products by developing marketing plans (blog articles, paid acquisition strategy, sales funnels, social media, and email sequences) for various curriculum resources
• Maintain positive relationships to satisfy client population observable by over 2,000 consumer ratings on online storefront with a 4.9/5 star average rating
• Presenter and facilitator for MCTLC & Heritage Teacher Summit conferences
• Launched membership website

Spanish Instructor  @  South Saint Paul Public Schools  /  2013 to 2023

• Designed and developed fifteen lesson outlines weekly for 150 learners.
• Raised over $7,000 in grants to fund a classroom library of relevant books in Spanish
• Presented instructor-led training to 40 adult learners on the topic of communicating with EL learners

Education

Máster Internacional para Profesores de Lengua y Cultura Españolas 

Universidad Pontificia de Salamanca

Bachelor of Arts in Spanish Education K-12

Bethel University, Arden Hills, MN *Semester abroad in Valencia, Spain